By Anne C. Nguyen
Writing your first script can be quite tricky. You have the ideas in your head and you might know what to say, but putting it down together in words can be quite a challenge for the untrained mind. However, if you would follow the following simple steps, it could be as easy as taking candy from a baby!
Look at your objective (you must have written it down already in the brief). Think about what you are trying to achieve with this video - Are you describing a service or depicting a product feature? Who are you going to target with this video? How would you be pitching your product to your market? How will you be talking to your audience? Think over these before you go ahead.
Write down a small summary of the main idea on top of the script page. It should not be more than two lines. It should be like writing down a two line story.
Now, to start with the actual script, first divide the page into two columns. On the left-hand side, write down all the Visual elements your are going to use in the video ; and on the right, write down all the relevant Audio elements such as dialogues, voice-overs, sound effects, music, etc.
Imagine what you want to see in the video in your mind; for example, if you are promoting a children's toy, you're targeting parents and kids. Thus, you would be showing both of them in the video. You can already imagine it in your mind, don't you? Now all you need to do is put it down on paper!
Re-read the entire script and include any special camera angles you might like to see in there, if you think it's too much, don't worry as you will have a better understanding of it once you have an artist draw the storyboard for you.
Also, mention if you have any special points such as dialogue delivery styles (like if you have a particular actor in mind or a movie scene), or lighting/fashion sense (a hair band or a scarf) that you would like to be included when shooting the video.
Now that was easy, wasn't it? It isn't really as scary as it seems. Just give yourself enough time to work out the details of the images and scripting and you shall be all set. And the more often you do it, the easier it'd get!
To know more about video production:
Camberwell Studios articles and productions guide.
Video production handy guide: the words explained.
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